You may hear it all the time and think ‘duh, of course’, but let us tell you why our users are so important to us: because we are more than a product, but rather, we are a movement. We are people, and we are all tired of patriarchy. To tackle the problem, we must find solutions, and an app alone isn’t a solution – we are, the people. The users sit at the centre of our decision-making process and guide our progress. We are going to, and we will, change society.