Most companies’ marketing strategies aim to convince you, a potential client, that you need their product. This is not how we want Spher to operate. We do believe that we are building a great product, which will enable womxn to live their lives to the fullest. However, we are not only building a product, but also a movement. We do not believe in guilt-tripping circles of friends and families into downloading another safety app. Convincing you that you absolutely need our app is not part of our narrative; full transparency and authenticity every step of the way are. WE NEED users who can commit to our mission and tell us how to take it to the next level. To convince you to join us, here are three reasons why Spher needs YOU to test our product and build our movement.
1. We have built a great app, and we cannot wait for you to use it
We believe that the first version of our app already represents a significant step towards supporting womxn and non-binary people in their everyday life.
Right now, we are testing features such as:
- building a Spher(e) by being able to connect with your friends and family;
- notifying your Spher when you are on the move;
- sharing your location, tracking your Spher, and letting others track you (but only when you or them allow it because we value consent and privacy);
- chatting with your friends and family;
- using the help button and notifying your Spher if in danger.
Our immediate aim is to provide a platform where you connect with people you trust so that you never have to feel alone when you are out and about
2. We know the app is not perfect… we need your contribution to understand how to improve it!
Building a great product is a long process. It will not be perfect the first time, the second, or the third… This is why we need your patience and guidance on how to do it better. We would like new users to test these features and provide feedback so that we can make them perfect. Most importantly, we need our users to understand that we do not want to stop at safety and that we have very ambitious plans for our app and our company.
Although we strongly believe in our vision and its execution, we also know that users are our why and how. We are nothing without your support, feedback, opinions, fresh and innovative ideas. You are in the lead: our future work will be guided by your preferences and needs.
We are thinking of adding features such as:
-sending an automated push notification to your Spher if you suddenly start running;
-the opportunity to rate the safety of streets, parks, bars, and clubs — so that we as a company can share this information with the respective stakeholders and campaign for change;
-seeing on the map if other users are in close proximity to you.
We are waiting for YOU to tell us which of these ideas are valid, and to suggest new ones!
We want to be honest with you. At this stage, we require a critical mass of users in order to receive investments. Every new user’s activity and feedback counts towards obtaining the first round of investments. Our team at Spher believes in our mission so deeply, that each one of us is working without any remuneration. Think about what we could do if we had more resources! With the support of investors, we could significantly improve our existing product, add new features, and better pursue our mission of mass education and lobbying companies and authorities. Our firm conviction is that, if our users love our app, they will use it regularly. Thus, it will be easier to show investors that our product is valid and necessary.
3. We need people like YOU to shape our community and spread our message
We are aware that an app alone does not trigger social change — for this reason, we insist on communicating to our users that we are not a safety company. We aim for our app to be a tool for change, where each and every user holds the power to demand improvement for the cities that they live in. We aim to foster a community where users can have conversations on a wide variety of topics, ranging from equality to education and personal experiences. Without you, our dream of building a world where womxn can feel safe at the club, in the cab, or on their way home will remain a dream. YOU have the power to make this a reality.
Interested in our mission?
Our beta testing is at full speed. Sign up here to join our waiting list and be invited to test the app soon.
Want to know more about the app or our company? Follow us on social media!
Want to check how our beta testing is going? Join our testers’ Facebook group