- I upon till recently called the flat brännbolls bat for womxns bat
- I was invited and liked a facebook page (Back in 2010) called the “awkward moment when the women do not pick the Iron in monopoly.” (I know this was and is tasteless)
- I constantly say hey guys (even when there are womxn there)
- I don’t always recognize the jokes that are sexist, and when it’s pointed out, I feel ashamed for not noticing it earlier.
- I do not always have the energy to tell others off when they say something sexist.

Why we build a product that does not solve the problem!
As most of you who have been to our website or Instagram know, the idéa of building Spher came after a womxn friend of mine had been assaulted on her way home. I called my co-founder Marcus and we started to talk about how we could use tech to prevent this from ever happening.
Anyone who has ever started a company, watched shark tank, or been to a business school already knows: most companies are built around solving a problem. It can be a ‘you-problem’, a ‘they-problem’ or an ‘everybody-problem’, but the common denominator is that there is an underlying problem which you have a solution to.
We know that is how one ought to build a company, and yet here we are, building a product that does not solve the real problem.
Womxn are not the problem
At Spher WE KNOW THAT WOMXN ARE NOT THE PROBLEM. Most of the time it’s not womxn who make womxn feel uncomfortable, dismayed or even fearful in the cab, at the club or on their way home. It’s usually not other womxn who suppress and neglect their voice. It’s not womxn who have constructed a society where one gender holds more power than the other. Yet it’s the womxn who are suffering. You may ask yourself, “if you already know all this, why are you not addressing it”?
But men do not understand that they are the problem
Our initial thought was to build an app from men, with an aim on making us men understand that we are the reason why womxn dread to walk home alone at night. The idea was noble, but we soon realised that good intentions do not always make good companies. The problem we realised was that we (most) men do not even understand to what degree we are the problem.
I cannot talk for all men, but I can talk for myself.
I have always viewed myself as the guy who stands up for inequalities. The guy who has an equal amount of womxn and male friends. Well in fact the guy who has not been afraid of calling himself a feminsit and has been fighting sexism for several years. Just imagine how surprised I was when I’m at the age of 30 and realize that I am still a part of the problem. I may not play an active conscious part, but stuff I do, stuff I say and stuff I don’t do, makes me a part of the problem. Here comes a list of things I do/ have done: